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Article: Reebok back in step with PolyGram. (Reebok International Ltd. distribution contract with PolyGram Video for Reebok fitness videos) (Marketing) (Column)
- Article from:
- Video Business
- Article date:
- April 15, 1994
- Author:
CopyrightCOPYRIGHT 1994 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Reebok International, perhaps the name most associated with the popular "step" workouts, got out of step with home video when it failed to follow up on its June 1992 release Step Reebok: The Video. But that's changing, according to Bill Sondheim, senior VP of sales and marketing of PolyGram Video, which distributed the tape.
After a product hiatus, the two companies recently signed a long-term distribution arrangement for a continuing series of Reebok fitness videos (VB, 3/25). The first three titles under the deal will be released April 19: the original Step Reebok video; Step Reebok: The Power Workout; and Slide Reebok: Basic Training Workout. All will be ...