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Article: Smoke, flame and fire: Philip Morris turns up the heat on America's cigarette critics. (Cover Story)
- Article from:
- U.S. News & World Report
- Article date:
- April 18, 1994
- Author:
CopyrightCOPYRIGHT 1994 All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When Philip Morris Cos. called a news conference to publicize the filing of a $10 billion lawsuit against ABC Broadcasting a few weeks ago, the action escalated the bitter confrontation between tobacco companies and their critics. Philip Morris charges that ABC repeatedly accused the company of lacing cigarettes with extra nicotine to make them more addictive. Philip Morris denies the reports as false and reckless. "The ABC reports were the straw that broke the camel's back," says PaineWebber analyst Emanuel Goldman. "The press conference marks a new approach, a more public response by Philip Morris to all the bashing."
Indeed, executives at Philip ...