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Article: P&G, Sanofi switch Actonel work to Omnicom triumvirate.(NEWS)
- Article from:
- Medical Marketing & Media
- Article date:
- August 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PROCTER & Gamble (P&G) and Sanofi-Aventis have reassigned global advertising duties for their jointly-marketed bone density treatment Actonel--as a heated court case involving DTC ads for both Actonel and its archrival draws to a conclusion.
P&G and Sanofi-Aventis switched Actonel to an integrated team of Omnicom agencies, following a review. DDB New York now leads consumer marketing efforts, while Parisian DDB shop Ciel et Terre and Corbett Worldwide Healthcare Communications handle professional advertising.
Kinect, the digital business unit of Corbett Accel Healthcare Group, will work with the Actonel sales training organization to translate ...
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