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Article: Syndication Upfront Sales Coming in Flat; Other Sectors Mirrored.(TV Currents)
- Article from:
- TelevisionWeek
- Article date:
- August 21, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jon Lafayette
Several syndicators said last week they had nearly completed their upfront sales, and like their counterparts in broadcast and cable, they found dollars tight and prices largely flat.
While negotiations this year were longer and more drawn out than in recent years for the syndicators, one buyer said many syndication deals were done before cable was completed because they were accepting more reasonable terms early in the process.
There was less money in the market, but daytime shows were in demand and commanded low to mid-level single-digit increases, the buyer said.
The syndication upfront is worth about $3 ...