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Article: The plane truth? I've had it with these snakes!(Movie review)
- Article from:
- Daily Mail (London)
- Article date:
- August 25, 2006
CopyrightCOPYRIGHT 2006 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: CHRIS TOOKEY
Snakes On A Plane (15)
Verdict: No great snakes **
SNAKES On A Plane is not so much a movie as an exercise in web marketing.
It's been preceded by viral videos, downloadable songs, preposterous posters, you name it . . . it's all been there on the Net.
At the end of a yearlong campaign, New Line Cinema decided not to risk exposing the film itself to critics, and relied instead on the internet as its chief marketing tool. This saved millions of pounds in traditional publicity costs, though I notice they still advertised Snakes heavily on the sides of London buses.
The box office figures show, however, that the experiment has ...