|
|
Article: DIGITAL PRINTING: Going digital.
- Article from:
- Design Week
- Article date:
- August 24, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
In an increasingly hi-tech world, digital printing has yet to persuade many graphic designers of its benefits. Yolanda Zappaterra speaks to printers to find out why
Designers are surprisingly reluctant to be drawn on digital printing, not wanting to look like luddites, yet deeply suspicious of the quality achievable. Perceptions generally are that digital printing is good for personalisation and one-to-one direct mail projects, for jobs with a quick turnaround time, and for short-run projects where the quality is not as important as keeping costs down.
But is this fair? Sarah Philp at printer The Charlesworth Group thinks not. 'Things have ...