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Article: Grabbing a cause: Jones Apparel Group takes on teachers.(Cause Marketing)
- Article from:
- The NonProfit Times
- Article date:
- July 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 NPT Publishing Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When the marketing team at Jones Apparel Group, Inc., began its search for a cause to support, the research uncovered a shocking reality: the need to address the key challenges facing America's teachers.
According to Stacy Lastrina, senior vice president of creative services for Jones Apparel Group (JAG), "When we asked what issues are important, both employees and consumers lined up behind children and behind education as top priorities."
With research showing a more than 90 percent support for children's causes, that 2.2 million new teachers will be needed by 2010 and that 50 percent of new teachers leave in the first five years, the organization ...