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Article: Atom joining MTV nucleus.(Viacom Inc. acquires Atom Entertainment Inc.)
- Article from:
- Daily Variety
- Article date:
- August 10, 2006
- Author:
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Viacom has scooped up one of the last remaining independent content Netcos, buying online video and gaming company Atom Entertainment for $200 million.
Deal gives conglom's MTV Nets, which will take control of Atom, a huge presence in the "casual" online games biz, where Atom's Shockwave.com is a major player. In addition, the AtomFilms.com brand will beef up MTV's already significant online video inventory.
Though News Corp. has made the biggest deals with its acquisitions of MySpace and IGN, MTV Networks has been the most active media company in the sheer number of Internet deals. In the past year, it has bought IFilm, NeoPets, Xfire, Y2M and ...