Article: Harrah's and Robby Gordon Go 'All-In' with World Series of Poker(R) Branding; No. 7 Chevy to Sport WSOP Paint Scheme in Three NASCAR Nextel Cup Races.

LAS VEGAS -- Harrah's Operating Company, Inc., the title sponsor of Robby Gordon's No. 7 Chevy, today announced it will brand the car with a new World Series of Poker (WSOP) design during three upcoming races, including this weekend's Sony HD 500 at the California Speedway.

The new paint scheme will promote the 2006 World Series of Poker telecasts airing Tuesday nights at 8 p.m. and 9 p.m. on ESPN through Sept. 26 and 9 p.m. and 10 p.m. through Oct. 31. Harrah's owns and operates the World Series of Poker, which this year generated a total prize pool of more than $159 million, making it the largest, richest and most prestigious event of its kind.

...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!