Article: Wal-Mart Stores, Inc. Introduces New Label to Distinguish Sustainable Seafood.

Marine Stewardship Council (MSC) Blue Eco-Label Now on Ten Fish Products

BENTONVILLE, Ark., Aug. 31 /PRNewswire-FirstCall/ -- Wal-Mart Stores, Inc. announced today that shoppers can now find the Marine Stewardship Council's (MSC) independent blue eco-label on ten fish products, including the world's first MSC-labeled surimi products, in Supercenter and Neighborhood Market locations across the United States.

"The MSC label is an easy way for consumers to identify seafood from fisheries that meet the MSC's strict environmental standard," said Peter Redmond, vice president, Wal-Mart Seafood and Deli. "We have set a goal to procure all wild-caught ...

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