Article: LMA Southern California: Thursday, September 21, 2006 Luncheon Program: Creating A Successful Business Plan through Market Research; Guest Speaker: Anne Bothwell, President, Bothwell Marketing.

Market research and client surveys create the foundation for an effective marketing plan. Join us to hear Anne Bothwell present her experience interviewing clients and conducting research for law firms. Anne has interviewed thousands of in-house counsel, C-level executives and key decision-makers in companies nationwide and helps law firms apply the results of the research to develop strategic marketing plans.

As President of Bothwell Marketing, Anne provides clients with an expansive range of marketing assistance, from the creation of comprehensive business development plans to the execution of strategic marketing initiatives. With more than 20 years of ...

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