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Article: LIZ CLAIBORNE CHARTS NEW COURSE FOR ELLEN TRACY AND DANA BUCHMAN.(Liz Claiborne Inc.)
- Article from:
- WWD
- Article date:
- August 30, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Whitney Beckett
NEW YORK - After pushing two of its bridge brands into uncharted - and unsuccessful - modern sportswear territory, Liz Claiborne Inc. is steering Ellen Tracy and Dana Buchman back on track.
Sigrid Olsen, which had a rough spell due to separate issues from the other brands, is also being fixed, according to Trudy Sullivan, Claiborne president. Sullivan says Ellen Tracy has already turned around, and she predicts Buchman and Olsen are a season behind.
"It's the fashion business. You take a risk and push the envelope, and sometimes it works and sometimes it doesn't," she said. "Now we are reengaging the core consumer."
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