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Article: Barclays fund arm to boost spend.(Barclays Global Investors)(Ogilvy & Mather Worldwide Inc.)(Brief article)
- Article from:
- Marketing Week
- Article date:
- August 31, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Barclays Global Investors (BGI) is seeking an agency to handle its pan- European advertising business as it ramps up the marketing spend for its flagship iShares product.
The fund management division of Barclays Bank is understood to be upping its budget from #12m to #20m in Europe as it looks to strengthen its business in key markets such as the UK, France and Germany.
The company, the world's largest fund manager, has worked with Personal, part of the Engine Group, for two years.
The pair have parted "amicably" and the review, which will include advertising and direct marketing, is being handled by The Haystack Group.
The pitch ...