Article: Choice in eye care: Consumerism spreads to vision plans.(Specialized Care Services Inc. Spectera Div)

Consumerism has been a red-hot topic in health care circles for several years. Now it's moved into new territory - vision insurance.

Spectera, a Baltimore-based vision insurer that covers 17 million Americans, recently launched a new plan that incorporates the core elements of consumerism - letting individuals choose the option that best fits their specific needs.

Tom Davis, Spectera's chief sales officer, observes: "It's a unique concept in the vision community. I'm not aware of anyone else doing it."

He feels consumerism is a trend that will grow among vision plans because "consumers now want to have options and choices in everything that ...

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