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Article: Time to get into the grove: two years of drought in Spain coupled with increased demand has caused the price of olive oil to soar, but the industry is optimistic about the future.(analysis of olive oil)
- Article from:
- Grocer
- Article date:
- July 22, 2006
- Author:
CopyrightCOPYRIGHT 2006 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the 1950s and 1960s, bread and dripping was a teatime staple. Mum had cooked the roast beef or pork for lunch and served up the leftover fat and juices, spread on bread, for tea.
But how times change--today's equivalent is a much more upmarket affair. Chunks of organic bread dipped into dainty bowls of extra virgin olive oil, served as an appetiser.
According to Simon Bell, retail director at Merchant Gourmet, that's because the olive oil market is following in the footsteps of New World wine.
"Twenty years ago people either drank red or white wine," he says. "Now they are particular about their regions and have their favourites--this is ...