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Article: RHYS MEYERS SIGNS WITH P&G PRESTIGE FOR AD CAMPAIGN.(Jonathan Rhys Meyers )
- Article from:
- WWD
- Article date:
- August 25, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julie Naughton
NEW YORK - Jonathan Rhys Meyers is expected to inject some youthful vigor to the Hugo brand of Procter & Gamble's Hugo Boss fragrance franchise.
Rhys Meyers, the Irish actor perhaps best known for his role in Woody Allen's "Match Point," has signed a contract with Procter & Gamble Prestige Beauty to appear in a print advertising campaign that will begin running in December men's and lifestyle magazines, including Men's Health and Blender. The ad visual was shot by Rankin.
The ads are intended to be the leading edge of an effort to boost the 11-year-old Hugo Boss fragrance franchise in the U.S.
"We see a real ...