Article: Sprint Launches Aggressive New Advertising to Give Wireless Customers the Facts; Sprint Has the Nation's Largest Mobile Broadband Network; Sprint's Mobile Broadband Network is Five Times Faster Than Cingular's EDGE Network.

OVERLAND PARK, Kan. -- Wireless customers can have a difficult time sorting through all the noise created by the wireless industry from pricing plans to network strength to devices and services. To help educate customers and prospects by giving them the facts they need, Sprint (NYSE:S) is launching a new advertising campaign that includes a humorous ad created by Publicis & Hal Riney that uses actual footage from a spaghetti western film and that outlines the differences in Sprint's mobile broadband network when directly compared to Cingular's EDGE network. This creative advertisement is just one of many Sprint advertisements designed to outline the facts and communicate ...

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