Article: SHOP TALK: ADIDAS EYEING CHINA...CREAM OPENS IN MAINE...NB GROWS IN BROOKLYN.(New Balance store )

Byline: Natalie Zmuda

Adidas Eyeing China

In the lead-up to the 2008 Beijing Olympics, Adidas plans to significantly increase its retail presence in China. The athletic firm has already been opening stores at a rate of 1.5 per day through a subsidiary, company spokeswoman Anne Putz said. With that infrastructure in place, Adidas plans to ramp up the pace even more. The company aims to double the total number of Adidas-branded stores in China by 2010, taking its store count to 5,000. "China is one of the fastest-growing markets in the sporting goods industry," Putz said. "Then we have the 2008 games coming up in Beijing. Since we're the official ...

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