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A bridge to better schools.(Kozuki's software trageted towards schools)

You'd think that having his social networking software constantly compared to the popular MySpace.com would make Dave Kozuki one happy camper. After all, millions of people are already familiar with MySpace's simple-to-use interface, and Kozuki's software, People Bridge, pretty much works along the same lines.

The reality is, however, that the comparison's mostly just been a thorn in his side, since the target market for Kozuki's software is schools. "Many schools don't know about social networking," says Kozuki. "If they do, they associate it with MySpace, and if they've heard of MySpace, it's been negative. So it can be a tough sell." But that hasn't stopped Kozuki from ...

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