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Article: Double Fusion Partners with Emergent Game Technologies for First-Ever Integration of In-Game Advertising and Game Engine Technologies; Partnership to Allow Developers to More Easily Incorporate In-Game Advertising into Their Games.
- Article from:
- Business Wire
- Article date:
- September 5, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- Double Fusion, the leading independent in-game advertising company, and Emergent Game Technologies have announced a first-of-its-kind partnership to integrate Double Fusion's in-game advertising technology as an inline feature of Emergent's Gamebryo Element game engine and toolkit. The integration will allow developers using Gamebryo to seamlessly incorporate in-game advertising placements from within the Gamebryo environment, just as they might add any other feature to their games.
The partnership marks the first time in-game advertising technology will be integrated directly into a game engine. Emergent and Double Fusion will provide financial ...