Article: Retail makeover: The challenge for Macy's is to keep Hecht's customers but few traditions.(Company overview)

Byline: Andrea K. Walker

Sep. 5--When Hecht's officially becomes Macy's on Saturday, the aim is to hold on to some local traditions of the venerable Baltimore-area department store chain in a nod to customer nostalgia. But there won't be much to keep: Two private-label brands are staying and much of the work force will remain. The frequent coupon sales offered at Hecht's will largely disappear in favor of everyday deals on select merchandise. The challenge for Macy's as it remakes itself in Baltimore is that Hecht's does not have a signature product, such as candy or a traditional parade, that stands out as do some of the other 10 regional chains that ...

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