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Article: Strategic and moral motivation for corporate social responsibility *.
- Article from:
- The Journal of Corporate Citizenship
- Article date:
- June 22, 2006
- Author:
CopyrightCOPYRIGHT 2006 Greenleaf Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This article examines the relationship between management's view on corporate social responsibility (CSR) and firms' actual CSR efforts. It focuses on the practices of 111 Dutch firms with respect to five stakeholder groups--employees, suppliers, customers, competitors and society at large and their use of organisational instruments. We find that the moral (intrinsic) motive, which holds that CSR is a moral duty of companies towards society, induces a stronger involvement in CSR than the strategic (extrinsic) motive, which holds that CSR contributes to the financial success of" the company in the long run. This particularly applies to ethical aspects of employee relations ...