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Article: Major New Advertising Campaign for Claiborne Reflects Change in How Men Dress.
- Article from:
- PR Newswire
- Article date:
- September 6, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Sept. 6 /PRNewswire/ -- A major new advertising campaign for Claiborne - the largest in the history of the menswear brand - will debut in October magazines. Themed "Time Out", it underscores the trend for men's clothing which bridges the gap between career and casual. The campaign establishes a distinct positioning by building on the current brand focus for occasion-based fashion.
"The campaign features guys, behaving like guys, albeit sophisticated ones," said Karen Castellano, President of Claiborne. "These are stylish men in tailored pieces who are clearly successful and confident, and who want clothes that help them to stand out while fitting in. ...