Article: The Orlando Sentinel, Fla., Susan Strother Clarke column: Pizza Institute idea seems fresh.(Column)

Byline: Susan Strother Clarke

Sep. 6--It took $300 million to get the Burnham Institute to come to Orlando. But the National Pizza Institute? We could nail that baby for as little as $250,000. So says Chris Muller, a big cheese among restaurant professors at UCF's Rosen College of Hospitality Management.

Granted, a pizza joint doesn't have quite the splash of a biomed outfit -- even though pizza is one of the largest slices of the restaurant industry, valued at about $40 billion a year. Muller is proposing a national center to be part of the Rosen college, where five full- and part-time staffers would research trends, collect data and ...

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