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Article: Tale of the Tape: Taco Bell vs. Chipotle.(News)
- Article from:
- Advertising Age
- Article date:
- September 4, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After years of domination, Taco Bell is on the defensive against chains such as Chipotle Mexican Grill, which has shot from relative obscurity to No. 2 in just a few years. And while a strict comparison isn't strictly fair, we're not the only ones who think at least one of Taco Bell's strategies sounds a bit familiar. "Why, in a 30-second Taco Bell TV spot, would every other word be `chipotle'? Let me guess,'' wrote Rocky Mountain News Business Editor Rob Reuteman. "The world's largest Mexican-food chain may want to squash any potential competitor before it even gets started.''
Taco terminology
Chipotle: Bol, Carnitas, Barbacoa, Margarita, Cilantro, ...
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Article: TACO BELL, YOU'VE GOT COMPETITION
The Boston Globe;
September 30, 2005 ;
700+ words
... ... and old standbys like Taco Bell. Meanwhile, Chipotle Mexican Grill, a higher-end version of Taco Bell that is largely owned ... Wrap near NU. And Taco Bell, which is owned by ... snatched Mike Harder from Chipotle, where he was working ...
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