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Article: Wild Oats gets exposure in ads for hybrid SUVs.(Business)
- Article from:
- Rocky Mountain News (Denver, CO)
- Article date:
- September 5, 2006
- Author:
CopyrightCOPYRIGHT 2006 Rocky Mountain News. All rights reserved. Reproduced with the permission of Dialog LLC by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Janet Forgrieve, Rocky Mountain News
The fresh-faced shopper in her yoga togs pulls up in front of Wild Oats, giving her golden retriever a pat before running in for a few natural and organic groceries.
But it's not a commercial for the store - it's for the Mercury Mariner hybrid compact SUV she's driving.
Unlike many traditional car ads that appeal to our need for speed, Mercury partnered with Boulder- based Wild Oats Markets for a national campaign that aims to draw in hybrid buyers with appeals to their yen for a sustainable, natural lifestyle.
"This is part of our strategy to connect more with the lifestyle of the hybrid buyer," Ford spokeswoman ...
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