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Article: Dumb Luck or Marketing Genius? StriVectin-SD(R) Signs Isaac Mizrahi as Spokesperson; 'The stretch mark cream turned anti-wrinkle phenomenon(TM)' to Feature Fashion Icon in New International Advertising Campaign.
- Article from:
- Business Wire
- Article date:
- September 7, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SALT LAKE CITY -- While most of the major cosmetic giants turn to aging Hollywood starlets to hawk their wrinkle creams, Klein-Becker has a fresh perspective ... tapping a most unlikely spokesperson for its StriVectin-SD ... the "Better than Botox(R)?(1) stretch mark cream tuned anti-wrinkle phenomenon" ... fashion icon and television personality, Isaac Mizrahi.
"Frankly, we didn't turn to Isaac to sell StriVectin to women," says Gina Gay of Klein-Becker. "Virtually every woman who knows anything about wrinkles already knows about StriVectin. It's the no. 1 selling prestige skin cream in the entire world (including France, of all places). Instead, our goal was to ...