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Article: Forecasts to 2010 Illustrate How the RTD Coffee Market in Germany Is Set To Change.
- Article from:
- Business Wire
- Article date:
- September 7, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c41688) has announced the addition of RTD Coffee in Germany to their offering.
Private label is the winner
Soft drinks off-trade sales have been further influenced by the growing popularity of private label products. In 2005, volume growth in most soft drinks sectors only came from private label products. In 2005, the share of private label in the off-trade increased by almost three percentage points to 36% in terms of volume. Over the review period, private label soft drinks increased their volume share by almost 14 percentage points. The success of private label soft ...