Article: Forecasts to 2010 Illustrate How the RTD Coffee Market in Germany Is Set To Change.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c41688) has announced the addition of RTD Coffee in Germany to their offering.

Private label is the winner

Soft drinks off-trade sales have been further influenced by the growing popularity of private label products. In 2005, volume growth in most soft drinks sectors only came from private label products. In 2005, the share of private label in the off-trade increased by almost three percentage points to 36% in terms of volume. Over the review period, private label soft drinks increased their volume share by almost 14 percentage points. The success of private label soft ...

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