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Article: Entrepreneur cashes in with novel take on 'fan fiction'.(NEWS & ANALYSIS)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 14, 2006
- Author:
CopyrightCOPYRIGHT 2006 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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On Aug. 23, HarperCollins will begin a bold marketing experiment. For eight weeks, authors and editors from the publisher's stable will work with writers of "fan fiction" to produce an e-book that HarperCollins intends to sell on its Web site.
The objective isn't to produce great literature; it's to connect the nation's 65 million romance readers with the HarperCollins imprint Avon Books.
Fan fiction refers to stories written by amateurs using characters or settings from popular TV, film or book properties. The first critical mass of fan fiction grew up around the original "Star Trek" television series, but in recent years such shows as "The X-Files" ...