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Article: Ford needs vision and more exciting cars.(Opinion)(Ford Motor Co.)
- Article from:
- Automotive News Europe
- Article date:
- September 4, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ford Motor finally has realized that a drastic rethink of its business is in order - and that is a good thing.
Ford is at a crossroads. After its latest US downsizing fizzled, Ford is asking itself basic but crucially important questions. What works, what doesn't? What stays and what goes?
Chairman Bill Ford's appointment of mergers and acquisitions specialist Kenneth Leet to review Ford's assets was a prudent move. Leet's brief covers far more than the possible sale of the Jaguar and Aston Martin brands and perhaps a few other units.
Ford needs to conduct a general review of all its operations. It is considering a full or partial sale of ...