Article: Ford needs vision and more exciting cars.(Opinion)(Ford Motor Co.)

Ford Motor finally has realized that a drastic rethink of its business is in order - and that is a good thing.

Ford is at a crossroads. After its latest US downsizing fizzled, Ford is asking itself basic but crucially important questions. What works, what doesn't? What stays and what goes?

Chairman Bill Ford's appointment of mergers and acquisitions specialist Kenneth Leet to review Ford's assets was a prudent move. Leet's brief covers far more than the possible sale of the Jaguar and Aston Martin brands and perhaps a few other units.

Ford needs to conduct a general review of all its operations. It is considering a full or partial sale of ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!