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Article: Private label paper tissue product drivers: Steve Standridge, vice president of sales, Potlatch consumer products, says that a superior quality offering in private label tissue will continue to build consumer loyalty for the grocery trade.(POTLATCH FOREST PRODUCTS CORPORATION)(Interview)
- Article from:
- Grocery Headquarters
- Article date:
- August 1, 2006
CopyrightCOPYRIGHT 2006 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How are tissue product sales at retail?
Steve Standridge: There is a channel shift going on right now that's impacting retailers, with less overall tissue sales coming from the grocery channel. The shift is moving more dollar sales into three other channels: warehouse clubs, mass merchants and dollar stores.
Although overall tissue sales are shifting, the loss in grocery is coming from national brands. Private label tissue sales are actually growing in the grocery channel, according to data from IRI.
What do retailers need to do to grow tissue sales?
Grocers need to determine which consumers they want to attract to their stores; then ...