Article: MEMO PAD: COMMON PEOPLE...PINUP GIRL...FORTUNE'S MEN...CLEANING HOUSE.(Vogue Hommes International rollout 70,000 supplements of new)(John Brodie appointed as assistant managing editor of Fortune)(periodical publishing market share)

Byline: Stephanie D. Smith, Amy Wicks

COMMON PEOPLE: The battle of the celebrity weeklies used to be between People and Us Weekly as the top two contenders, but recently In Touch has muscled in. The Bauer weekly has taken over as the second-biggest title in the category, and is now increasingly breathing down People's neck on the newsstand. For example, the Aug. 21 issue saw In Touch come within a few thousand copies - or even overtake - People as the top newsstand seller, depending on whom you cite. According to several sources familiar with scan data, People's Aug. 21 issue with the recycled cover story "Before They Were Stars," sold 1.24 million copies, ...

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