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Article: The Orlando Sentinel, Fla., Susan Strother Clarke column: Sexy ads seem to miss target.(Column)
- Article from:
- The Orlando Sentinel (Orlando, FL)
- Article date:
- September 8, 2006
CopyrightCOPYRIGHT 2006 The Orlando Sentinel. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Susan Strother Clarke
Sep. 8--Sex is dull. I'm not talking about the real thing, but about the propensity among magazine advertisers to use sexy images to pander to young women. This comes from Jon Morris, one of three researchers from the University of Florida who found that lusty female models -- light on clothing but heavy on come-hither looks -- caused a collective snore among the very customers they were trying to attract.
It's not that the test group found the models offensive. They found them boring. Sexy advertising is so common that it didn't register with the test group. When Morris and his team showed the group photos of ...
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