Article: The Morning Call, Allentown, Pa., Spending Smart column: Reasons for bottled-water purchases all wet.(Column)

Byline: Spending Smart

Sep. 10--Paying hundreds of times more for something you're already paying for is probably the silliest of all spending habits. Yet Americans spent some $10 billion on bottled water last year. That's right. Big companies sell plain water in a bottle. Cynics might say that's akin to selling ice to Eskimos. Tap water is so cheap and convenient it's dispensed from several faucets in your home and available free at public drinking fountains. By contrast, bottled water is wildly more expensive and requires you to travel to a store, stand in line to pay for it and lug it home. But bottled water is better than tap water, right? Wrong. ...

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