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Article: Right Media Launches Publisher Media Exchange (PMX) Auction-Based Media Management Solution for Online Publishers; Fox Interactive Media, LookSmart, Six Apart, Tickle and Tribune to Implement High Yield Strategy for Non-Premium Advertising Inventory.
- Article from:
- Business Wire
- Article date:
- September 11, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HENDERSON, Nev. -- Right Media (www.rightmedia.com), creator of the Right Media Exchange, today launched a new solution for large online publishers to create their own white label media exchange to sell non-premium inventory more efficiently and maximize revenue. Announced at the iMedia Brand Summit in Henderson, Nevada, Publisher Media Exchange (PMX) empowers publishers to consolidate inventory on their own auction-based platform and enable advertisers and ad networks to compete for every impression in real-time.
Community Connect, Fox Interactive Media, LookSmart, Six Apart, Tickle, Tribune and WomensForum are the first to leverage PMX to efficiently monetize ...