Article: Education as business; Nova Southeastern's Stephen Feldman stresses a corporate culture that treats students like customers and other universities like competitors. (Nova Southeastern University) (Education Management)

On the green beside the administration building at Nova Southeastern University, a work crew readies two enormous tents for an awards ceremony. What would appear a common sight near the close of a semester has a special twist here: Instead of honoring academic achievers, this gathering will pay tribute to the secretaries, librarians and groundskeepers who make the institution tick. This is vintage Stephen Feldman. Feldman, who became Nova's president two years ago, believes the business of academia is exactly that -- a business -- and that the true heroes of an institution are its workers. "The culture here is a corporate culture," he says. "We are builders, and we have an ...

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