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Article: New sales focus: designer lines.
- Article from:
- Gifts & Decorative Accessories
- Article date:
- March 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Designer home collections that offer a distinctive lifestyle point of view and one-stop decorating are reaching new levels of consumer and manufacturer acceptance. The licensed lines are increasingly penetrating retail ranks -- stores and direct-response channels. And impressive designer sales figures reflect this growth. The largest home collections, such as the 3-year-old Bob Timberlake Home Collection, garner $100 million annually at retail, and new licensees are added annually to growing programs. For instance Gear has added nine new licensees to its adult division, and six to its children's division. Individual licensees of successful programs can expect to make a ...
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