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Article: HOLIDAY INN WORLDWIDE INTRODUCES HOLIDAY INN EXPRESS TO EUROPE -- MIDDLE EAST -- AFRICA

Article from:
PR Newswire
Article date:
April 14, 1994
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AMSTERDAM, Holland, April 14 /PRNewswire/ -- Holiday Inn Worldwide will enter  the upper-economy hotel market in the EMEA region (Europe-Middle East- Africa) with the introduction of its popular Holiday Inn Express product, Chairman and CEO Bryan D. Langton announced today. 
"Holiday Inn Express gives us the opportunity to reach a whole new customer segment," Langton said.  "We can provide Holiday Inn quality and friendly service to a market that is rapidly expanding." 
The Holiday Inn Express product in EMEA is designed specifically for the regional market, targeted at price-conscious business and leisure travellers. 
The hotel will offer bed and breakfast with ...

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