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Article: Former eBay Trust & Safety Expert to Represent Click Forensics and 2,500 Members of the Click Fraud Network on the IAB Click Measurement Working Group; Click Forensics Names Kevin Embree to Board of Advisors.
- Article from:
- Business Wire
- Article date:
- September 13, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN ANTONIO -- Click Forensics(TM), LLC, which runs the search advertising industry's largest independent click fraud reporting service -- the Click Fraud Network(TM) (www.JoinTheNetwork.com), today announced that Kevin Embree, former head of Anti-Phishing Industry Initiatives for eBay, Inc., has joined the Click Forensics board of advisors. In his new advisory role, Mr. Embree will represent the company and the 2,500 members of the Click Fraud Network on the development of pay per click measurement guidelines and standards as part of the recently announced Interactive Advertising Bureau (IAB) Click Measurement Working Group of which Click Forensics is a member.
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