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Article: MySpace vs. eBay? Site leaps into e-commerce; Social-network titan tries music-downloads, more.(News)
- Article from:
- Advertising Age
- Article date:
- September 11, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: GAVIN O'MALLEY
Myspace, News Corp.'s star social-networking site, is under pressure to come up with a revenue-generating business model. It's already ramped up advertising and now is tapping into the $50 billion online-shopping and -classifieds market.
Like its ad model, MySpace's e-commerce efforts are immature, but analysts agree the potential is enormous. "What you've got with MySpace's friends network is a massive reputation-management system that is ideal for taking on eBay,'' said Gartner analyst Allen Weiner.
MySpace has provided classifieds and jobs listings for more than a year but said at a conference earlier this year it ...