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Article: Revamped routing. (Coors Distributing Co.'s automated routing and scheduling)
- Article from:
- Modern Brewery Age
- Article date:
- January 31, 1994
- Author:
CopyrightCOPYRIGHT 1994 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Automated routing and scheduling brews up a winning solution to distribution challenges faced by Coors Distributing of Anaheim.
As the nation's beer wars continue to escalate, wholesale distributors are increasingly finding themselves on the front lines. Recently, the Coors Distributing Co. of Anaheim, CA, made an aggressive move to outflank its rivals. Faced with a rapidly evolving market environment and ever-present competitive pressure, Coors of Anaheim realized that to grow and prosper, it had to cut distribution costs and increase efficiency--while simultaneously meeting exacting customer demands. One solution proved pivotal to the battle: better routing.