Article: Money, not time, counts the most.(TOPICS)(Consumer Reports National Research Center survey of American women)(Brief article)

YONKERS, N.Y. -- Most women would rather save money than save time, according to a recent survey of shopping attitudes, and discount stores are generally seen as having the best prices.

The poll, conducted for ShopSmart magazine by the Consumer Reports National Research Center, found that most American women (76%) say they enjoy shopping.

The average woman spends 7.4 hours a week (or about 385 hours a year) shopping, although the activity does have its travails. One-third of women say waiting in checkout lines is the most stressful part of the process, while 29% cite interacting with salespeople.

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