Article: Sixty Percent of Consumers Researching Weight Loss Use the Internet, Seeking Information on Weight Loss Programs, Diets and Medications.

comScore Pharmaceutical Solutions Study Finds 44 Percent Consider Online Information Influential in Remaining Compliant with Weight Loss Programs; 30 Percent Remain Compliant with Weight Loss Medications

RESTON, Va., Sept. 14 /PRNewswire/ -- comScore Pharmaceutical Solutions today released an analysis of consumers' use of the Internet as a resource for researching weight loss information. According to the study, 60 percent of weight loss researchers now utilize the Internet to find condition-specific information, including options for healthy eating/ nutrition, and details on specific weight loss programs and diets. Additionally, more than half (53 percent) ...

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