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Article: Confusion in the aisles: nearly half of Canadians are confused when selecting allergy medication.(DRUGS)
- Article from:
- Canadian Chemical News
- Article date:
- May 1, 2005
CopyrightCOPYRIGHT 2005 Chemical Institute of Canada. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to a recent poll by Decima Research *, a whopping 48 percent of Canadians say selecting an allergy medication is confusing. Being perplexed when perusing the allergy aisle is hardly the best scenario with allergy season in full swing. So, Pfizer Consumer Healthcare went directly to the source--allergy sufferers--to try to find some clarity among the confusion.
What grabs the attention of allergy sufferers?
Let's face it--the allergy aisle can be overwhelming. But most allergy sufferers are off to a good start, with an astounding 87 percent reading the labels of the allergy medication they purchase. But with so many Canadians confused, this begs ...