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World-Class Exposure; Network Programs Can Attract Foreign Viewers on YouTube.(Media & Technology)
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TelevisionWeek
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September 11, 2006
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Copyright informationCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Daisy Whitney
During the month of August, the top 10 most-viewed videos on YouTube each weekday often included at least one Japanese-themed video-clips from Japanese TV and in the Japanese language.
Their popularity illustrates one of the defining characteristics of the YouTube generation: It is without borders. That also means U.S. media companies and advertisers who partner with or advertise on the uber-popular Web site-such as E!, NBC, Fox Broadcasting-are getting some gravy in the form of overseas exposure.
U.S. television networks including E! and NBC aligned with YouTube to reach the site's robust U.S. audience, but they don't mind the prospect of ...
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