Article: UPS Really Delivers on Its Message; The 'Brown' Campaign Exemplifies Congruency in Television Advertising.(Media Planner)

Article: UPS celebrates brown in biggest ad ...
The Washington Times;  February 8, 2002 ;     631 words ... ... service's signature color - brown. UPS, with headquarters in ... that asks: "What can brown do for you?" The color ... an identifying mark for UPS but this is the first time ... promotional material. "At UPS, brown is more than a color ...

Article: UPS's Brown Sleighs Gear up for Busiest Week.
Business Wire;  December 17, 2007 ;     569 words ... ... on Wednesday, Dec. 19 ATLANTA -- UPS (NYSE:UPS) today begins its busiest week of ... on that one day worldwide. For the Brown "sleighs" helping Santa, that ... every second. The nimbleness of the UPS global package delivery network enables ...

Article: STOCK DELIVERS FOR UPS WORKERS BROWN-COLLAR ...
The Virginian Pilot;  November 11, 1999 ;     700+ words ... ... most of their stock yet, but UPS night-shift employee Tim Douros ... beneficial,'' Douros, a 15-year UPS veteran, said. ``I had a good ... behind the wheel of a lumbering brown truck. Sourbeer, one of 1,000 UPS employees in Hampton Roads, arrived ...

Article: UPS keeps brown-uniformed `Billy Doll' off shelves
AP Worldstream;  January 18, 2002 ;     380 words ... ... recently introduced in a new outfit: a brown delivery-man uniform with a yellow ... Tyson, as anatomically correct and UPS lawyers say they are grotesquely ... manufacturer, saying BPS Billy violates the UPS trademark. UPS spokesman Norman Black said Thursday ...

Article: Golf: It was 1959 and the man in black was limbering up by doing ...
Daily Record (Glasgow, Scotland);  July 12, 2002 ;     700+ words ...Byline: Tom Brown THE Rainbow Kid, the Tiger Woods of his time, was on the floor ... room preparing for the greatest day of his life by doing press-ups. Not any old press-ups. He was doing them on his finger-tips. Try it. It's great ...

Article: Columbia TriStar Television Group Ups Christina ...
PR Newswire;  January 12, 2000 ;     700+ words ...Brown to Continue to Support Company's International ... Jan. 12 /PRNewswire/ -- Christina Brown has been promoted from director to vice president ... deserved." In her five-year tenure, Ms. Brown has played an integral role in the company ...

Article: Dale Jarrett Says ''Yes'' to Racing the Big, Brown ...
Business Wire;  February 17, 2005 ;     700+ words ... ... celebrities to race fans to UPS employees -- even Dale ... wheel of the ubiquitous brown truck. During FOX's ... the shared commitment of UPS drivers in their big, brown trucks together with a ... popularity and fan loyalty, UPS provides updated information ...