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Article: GENERRA GETS CHIC FOR FASHION WEEK.(Pina Ferlisi appointed)
- Article from:
- WWD
- Article date:
- September 11, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julee Greenberg
NEW YORK - The boxes of samples had just arrived on the morning of Sept. 1 - a good thing, since showtime for Generra was only 10 days away.
In the showroom, salesgirls clicked away on their computers and a receptionist answered the phone. Construction workers built offices for the president, Stacey DiPersia, and her sales team. DiPersia and Pina Ferlisi, the brand's new creative director, hung samples on racks and picked out pieces for their runway debut, which is set for 5 p.m. today at the Milk Penthouse here.
In addition to being Generra's first runway show during New York Fashion Week, it is also Ferlisi's first ...