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Article: Concentrate sales have helped San Joaquin growers. (grape juice concentrates; San Joaquin, California)
- Article from:
- Wines & Vines
- Article date:
- January 1, 1994
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Copyright informationCOPYRIGHT 1994 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Grape juice concentrate increased in California to approximately 462,000 tons in 1991, accounting for 28% of the San Joaquin Valley crush (Districts 12, 13, 14). An article in California Agriculture Vol. 47, No. 5 relates that concentrate is a growth industry.
The paper, written by Agricultural Economics Prof. Dale Heien and graduate student Ray Venner of U.C., Davis, said the International Trade Centre (ITC) concludes that the fruit juice business will remain a growth industry for a long time.
"Per capita consumption of fruit juices and nectars is still fairly low in most markets.
"Consumption of fruit juices is projected to increase due to greater health consciousness. ...