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Plugging into a new game plan: Electronic Arts places a big bet on CD-ROMs.
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U.S. News & World Report
- Article date:
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April 25, 1994
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Copyright informationCOPYRIGHT 1994 All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Video game leaders Electronic Arts is merging with Broderbund Software, creators of educational and entertainment software. The pairing is expected to be dynamic, with both parties bringing into the merger a set of strong, compatible skills.
W. Bingham "Bing" Gordon edged over to a computer during a press briefing sponsored by Silicon Valley's Electronic Arts, grew absorbed by the game on display and plunged into play. The company's boyish 44-year-old executive vice president, whose job is to create fast-selling electronic games, is plugged in. He's a man who understands the fun-loving side of American consumers. "People who are successful and well adjusted," says Gordon, "now play ...
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