Magazine article from our research archive:

Plugging into a new game plan: Electronic Arts places a big bet on CD-ROMs.

Video game leaders Electronic Arts is merging with Broderbund Software, creators of educational and entertainment software. The pairing is expected to be dynamic, with both parties bringing into the merger a set of strong, compatible skills.

W. Bingham "Bing" Gordon edged over to a computer during a press briefing sponsored by Silicon Valley's Electronic Arts, grew absorbed by the game on display and plunged into play. The company's boyish 44-year-old executive vice president, whose job is to create fast-selling electronic games, is plugged in. He's a man who understands the fun-loving side of American consumers. "People who are successful and well adjusted," says Gordon, "now play ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!