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Article: PITTSBURGH POST-GAZETTE TO LAUNCH INNOVATIVE FREQUENT-READER PROGRAM
- Article from:
- PR Newswire
- Article date:
- April 20, 1994
CopyrightCOPYRIGHT 1994 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PITTSBURGH, April 20 /PRNewswire/ -- Determined to build a relationship with its long-term customers by adding value for paid-in-advance subscribers, the Pittsburgh Post-Gazette has made subscriber retention a top priority, the paper announced today. Plans are under way for a June introduction of the Pittsburgh Post-Gazette PostCard(TM), an innovative frequent-reader program.
The Pittsburgh Post-Gazette PostCard program will reward six- and 12-month pre-paid subscribers with a range of discounts and special offers at a variety of area restaurants, service establishments and retailers via a discount card. Participating merchants are high-volume, or "popular" retail and ...
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